In my last post, I talked about my three favorite self-publishing podcasts. In this post, it’s all about my favorite marketing and publishing news podcasts.
When you’re an indie author, it takes more than just writing a great book. Marketing is the other side of the coin and a skill you have to learn if you want to sell said books. Keeping up with publishing trends is also an important piece of an indie author business. But with so much information out on the web, it can be overwhelming to vet all of it on your own.
I listen to a lot of shows and they all have some book marketing and publishing news. But these two shows in particular specialize in book marketing and publishing news.
Again, I’m not affiliated with these in any way, just a huge fan!
The Sell More Book Show Podcast – Hosted by Bryan Cohen & Jim Kukral
This show has been around for more than two years and they have really found their rhythm. I find myself looking forward to Wednesdays when the show comes out. They are fun to listen to as the guys are opposite sides of the coin. Bryan is the optimist with Jim being more pragmatic in his take on the publishing world.
They each bring their own experiences to the table. Bryan writes both fiction and non-fiction, while Jim writes non-fiction and has been around the internet marketing arena for decades.
The show starts with any announcements that they may have in regards to their own work outside the show. Or some times they have what’s called a “lab” feature where they bring in a guest that does an experiment to sell more books, such as writing to market or ad stacking.
The tips of the week and the top five publishing news articles of the week are the meat and potatoes of the show. They cover topics from all over the web that I would never find on my own. I’ve come to depend on Bryan and Jim to curate the news for me. They’ve yet to let me down.
One thing that they do each week that so far I haven’t seen on any other show is showcasing their featured patrons. They pick three books from people that contribute to the show through Patreon and read the blurb for the book. I love this is in the fact that they give back to those that contribute and it spotlights what their mission is for the podcast: selling more books.
Length: About an hour. Jim keeps the podcast moving so as to keep the listeners engaged.
Find them at http://sellmorebooksshow.com/
Science Fiction & Fantasy Marketing Podcast – Hosted by Lindsay Buroker, Joseph Lallo, & Jeff Poole
I love their tag line: “Interviewing and learning from successful authors.” And that is exactly what they offer.
While I haven’t listened to this podcast for long, it has been around for awhile and has quickly become one of my favorites.
And don’t let the title fool you. There’s more to this podcast than science fiction and fantasy. The three hosts all write in the genre primarily, but also have other genre interests. The information they provide can apply to anyone who writes books and wants to sell them.
Most weeks they have a guest they interview. They’ve had authors in other genres as well as industry folks with guidance to sell and market your books. Occasionally the show will be just the three of them offering their advice from their own experiences. Either way, I find the show informative and entertaining every time I listen to it.
Length: Usually a little more than an hour. Lindsey is usually the one that guides the show, but I love the fact that they each have a turn to weigh in on the topics at hand.
Find them at http://www.marketingsff.com/
Just like the information these podcasts provide, there is an overwhelming number of podcasts in the sphere. These are by no means the only two on the subject out there. But these are two that I hear about from authorities in the field. If you listen long enough, you hear them mentioned time and time again.
And I figure, if those in authority that I respect listen to them, they must be doing something right.
Do you have a podcast on book marketing and/or publishing news you’d like to share? Drop it in the comments below!